‘Fabelle Ruby Gianduja’
Handcrafted by Fabelle Master Chocolatiers, Ruby Gianduja is the modern day rendition of an Italian delicacy
from the Napolean era launched in collaboration with Barry Callebaut
National, 31st October, 2018: Fabelle, the home grown luxury chocolate brand from ITC
Ltd, acclaimed for creating unparalled chocolate experiences in the country today,
unveiled India’s first ever Ruby Chocolate in the form of Fabelle’s Ruby Gianduja. The
announcement took place at a mega event in ITC Grand Central, Mumbai, in collaboration
with Celebrity Chef Sarah Todd and Barry Callebaut, world’s leading manufacturer of
application chocolates and cocoa products. ITC Ltd partnered with Barry Callebaut to
source the exotic Ruby chocolate to craft Fabelle’s Ruby Gianduja. Ruby Chocolate became
an immediate global sensation after it was launched in Shanghai, China and caught the
admiration of chocolate connoisseurs across the world. In line with Fabelle’s ethos of
creating inimitable chocolate experiences, Fabelle is launching Ruby Gianduja as a one of
its kind limited edition offering which is set to redefine the Indian chocolate palette ahead
of the Diwali festive season.
Ruby chocolates were a path breaking discovery, created 80 years after the launch of White
chocolates as the third type of chocolate besides Dark and Milk chocolate. Ruby Chocolate
is made from the Ruby cocoa beans, which are found in Brazil, Ecuador & Ivory Coast. They
have a set of inherent natural attributes, including flavour and colour tone, that are
unlocked through a unique process, creating the exquisite Ruby chocolate. Ruby chocolates
are an intense sensorial delight with its natural ruby colour and unique berry fruity taste
which is brought alive as a result of the expert selection and meticulous processing of the
ruby beans without adding any flavours or colours.
Gianduja is an Italian delicacy from the Napolean era. Fabelle’s Gianduja, its bestselling
product range, is a recreation of this Italian delicacy crafted from rich milk chocolates
infused with roasted Turkish hazelnuts. Given its popularity, Fabelle decided to launch
Ruby Chocolate in the form Ruby Gianduja which is made from a delicate balance of Ruby
Chocolate and Hazelnut paste. Fabelle’s Ruby Gianduja is handcrafted by expert workmen
in ITC’s state of the art manufacturing factory in Bengaluru and is individually wrapped in
specially designed ruby colored tin boxes which exude a regal panache. The limited
edition box of 12 cubes of Ruby Gianduja is priced at Rs. 1295.

Fabelle was launched to redefine the Indian chocolate segment by offering Indian
consumers experiences that are beyond ordinary. Each Fabelle chocolate enlivens an
exquisite alchemy of chocolate and exotic ingredients. Eg: The latest Fabelle Dessert
Collection, are truffles inspired by the nuanced taste and texture of all-time favorite
desserts like Crème Brulee, Tiramisu, Banoffee Pie, Strawberry Cheesecake and
Lemon Meringue. With the launch of Ruby Gianduja, the brand intends to strengthen its
position as an expert chocolatier – a pioneer that offers the most unique and world class
chocolate experiences to Indian consumers.
Expressing his delight at the launch, Mr. Hemant Malik, Divisional Chief Executive – Foods, ITC Ltd., said “Fabelle was launched in India with the mission to redefine the
chocolate segment in the country and I am extremely happy that the brand has already
received unparalleled patronage from discerning customers. It is a proud moment for Fabelle
Chocolates as we introduce the very first Ruby Chocolates to the Indian chocolate
connoisseurs. It has been our continuous endeavour to provide unique chocolate experiences
to the Indian consumers and today’s launch is a firm step in that direction.”
He further added “It is said that Milk chocolates with nuts appeals the most to Indian
chocolate aficionados and our Gianduja is made of rich milk chocolate and Ivory Coast Cocoa
with Turkish hazelnuts, making it one of our best-selling creations. Thus, we have recreated
Gianduja with the infusion of Ruby Chocolates to render another extraordinary experience to
Indian consumers.”
Sharing his thoughts on Fabelle’s latest creation, Mr. Ben De Schryver, President Asia
Pacific, Barry Callebaut said, “Ruby chocolate is a big innovation in confectionery and we
are very proud that ITC’s home-grown luxury chocolate brand Fabelle is the first in India to
feature this exciting new chocolate. The fourth type of chocolate next to dark, milk and white
chocolate, ruby chocolate is a breakthrough innovation developed by Barry Callebaut and is a
result of years of R&D efforts. Ruby chocolate has been welcomed by the millennial and
premium chocolate connoisseurs alike and has garnered encouraging response in the
confectionery market which is unparalleled. As India is becoming one of the fastest growing
chocolate markets in Asia, we see ruby chocolate presenting a huge opportunity and in being
a key milestone in our growing partnership with ITC.”


Ruby Gianduja will be available across all boutiques at ITC Luxury Hotels in India, from
November 1st, 2018 onwards.
Where:

 Fabelle at The Chocolate Boutique, ITC Grand Central, Dr. Babasaheb Ambedkar,
Road, Parel, Mumbai; 022 67045143

 Fabelle at The Chocolate Boutique, ITC Maratha, Sahar, Mumbai; 022 61841979

 Fabelle at The Chocolate Boutique, ITC Gardenia, #1 Residency Road, Bengaluru;
080 66825270.

 Fabelle at The Chocolate Boutique, ITC Maurya, Diplomatic Enclave, New Delhi; 011 66325360

 Fabelle at The Chocolate Boutique, ITC Grand Chola, Mount Road, Guindy, Chennai; 044 49065410

 Fabelle at The Chocolate Boutique, ITC Sonar, JBS Haldane Avenue, Kolkata; 033 2300440  

 Fabelle at The Chocolate Boutique, ITC Kohenur, HITEC City, Hyderabad, Telangana; 

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